CARGO CONTAINER is a camping brand for campers that are taking a step outside the busy, crowded city and starting their journey into the wild nature. We have come up with the brand name ‘Cargo Container’ meaning that we provide the essential necessities for those that want special camping experience as if we safely deliver something in a huge container box. In addition, the brand visuals of CARGO CONTAINER have been completed with the addition of military elements like ‘camouflage’ to allow the raw elements of nature blend in with the brand.

In order to provide a differentiated brand experience from existing camping brands, we have used consistent visual language in delivering the brand message. The brand concept of CARGO CONTAINER Brand is highlighted from when the user finds our brand on the web, searches through and makes a purchase through the strong images and frequent exposure of the online designs. We have also made sure that the customer would continue to be exposed to the same visual language of CARGO CONTAINER that they have experienced online when the customer would receive their carton box delivery offline, open the package, and start exploring our products.