ALL - SPICE PEANUT

THE ILLON operates primarily as a B2B aesthetic brand while also expanding into international markets and B2C channels. To enhance the brand’s visual consistency and elevate its business operations amidst this growth, a rebranding project was undertaken. SPICE PEANUT organized and refined the existing scattered visual elements of the brand. 2024

VETOBE

VETOBE is a specialized veterinary pharmaceutical brand that provides therapeutic and preventive solutions for companion animals at over 5,000 veterinary pharmacies. Its vision is to deliver clear and accurate information about medications to pet owners. 2023

LUCY PET

This project involved creating the Korean website for Lucy Pet, enhancing the existing branding from the U.S. headquarters. The design aimed to capture and reflect Lucy Pet’s playful and youthful vibe throughout the site. By incorporating various visual features, we ensured that users would have a positive and engaging experience on the Lucy Pet website. 2023

TAIL VILLAGE

In rebranding TAIL VILLAGE, we established the framework of the brand based on a utopian story where dogs and cats would genuinely want to live. While this is a fictional world, it is imagined as a secluded island somewhere in England where dogs and cats live like humans, enjoying an elegant lifestyle. 2023

THE SLIMMERS

The Slimmers is a brand targeting modern consumers who, post-COVID-19, are shifting from a focus solely on visible weight loss to a broader, health-conscious lifestyle. The brand emphasizes a youthful and active image with trendy, sophisticated design, highlighting its core themes. Through a combination of typography and layout, it conveys a professional tone that instills consumer trust, while using a visual language that is both feminine and energetic. 2023

PAWPANG

PAWPANG is a pet care brand dedicated to improving the lives of pets and their owners. It portrays sick pets as “immature children” and likens their adaptation to liners to “going to school,” shaping a unique brand identity. At PAWPANG School, these little ones embrace their individuality while caregivers experience the joy of nurturing them, much like preparing a child for school. 2023

ACDROP

AC DROP is a brand derived from an aesthetic skincare line, offering specialized care services for troubled skin as well as a range of basic skincare products. The brand concept originates from the idea of skin temperature. Additionally, the target audience was set as individuals in their 20s and 30s, regardless of gender. The visual aim was designed to be gender-neutral yet bold, adding a trendy touch. 2023

OLDEN DOUGH

Oven baked pizza house / 13-8, Dongpangyo-ro 52beon-gil, Bundang-gu. 2023

PARAMEAT

“PARAMEAT” is a dry-aged meat brand that underwent a rebranding project, The main brand colors were derived from the distinctive gray and pink hues found in the black exterior and red interior of dry-aged meat, creating a unique brand image uncommon in the general meat and processed meat market High-visibility tone and consistent visual language were used to capture the attention of young consumers. 2023

BLISHE DAWN

Blishe Dawn is a young lifestyle cosmetic brand derived from the brand ‘Blishe’ launched by actress Jeon In-hwa.The brand identity incorporates the feeling of a still dawn and twinkling stars in product design and scents. 2023

HERART

HERART is a brand that helps slender, A-cup women find sexiness in their natural body line without feeling self-conscious or creating excessive volume. A rebranding was undertaken for the brand’s growth and next steps. 2023

MEHL’S

We worked on the identity and product design for the Jeju anchovy brand launched by Kwang Ryeong Food.The brand motif was created based on the ripple of sea water and the characteristics of Jeju anchovies. 2023

CARGO CONTAINER

Contents Preparing. 2021-2023

VANGUARD TOWN

contents preparing. 2023

CAVI EXO

Contents Preparing. 2022-2023

YY ENTERTAIMENT

contents preparing. 2022-2023

PET PHARM

contents preparing. 2022-2023

TABITHA

Contents Preparing. 2022-2023

GREEK O

Greek O, a Greek yogurt brand, underwent rebranding. The existing whimsical mood and hand-drawn cow character were reinterpreted to be more fashionable and modern, aiming to enhance the brand’s expandability and expertise.

OUR GRAIN

Contents Preparing. 2022

HONEYFUL

Coming Soon. 2022

MEGPETS

Contents Preparing. 2022

NUGU

Contents Preparing. 2022

PAPER MAKER

contents preparing. 2022

WINEBAG

Wine shop branding. 2021

PETOOTH

PETOOTH is a portmanteau of ‘PET’ and ‘TOOTH,’ a brand dedicated to the oral health of pets. The brand has developed a range of snacks that help with tartar removal. 2021

NATUREMEDY

Naturemedy is a brand born out of the desire to protect children’s skin health through the healing effects of aromatherapy. rebranding was based on visualizing the fragrance fairy, a common element in Naturemedy’s identity, and developing visualizations for the derived kids’ line. 2021

PETHROOM CHRISTMAS

Christmas special gift box visual identity. 2021

U&U PLASTIC SURGERY

Contents Preparing. 2021

MEDICOPET

Medicopet is a pet health brand from Cheongdam Woori Animal Hospital’s head veterinarian, Yun Byung-guk. 2020-2022

BM SMILE

PETHROOM’s mother brand corporation. 2020

PEPPYTAIL CHARM

Peppy Tail is a pet health brand created by a pharmacist for pets. The brand concept draws inspiration from the pharmacist’s handwriting on prescriptions, creating an image of a pharmacist character freely writing about pet health on a dark chalkboard. 2019-2021

OLDEN GREY

American vintage styled restaurant / 17-5, Dongpangyo-ro 52beon-gil, Bundang-gu. 2019

NATURAL BALANCE

Natural Balance Korea has undergone a project for the website renewal. 2019

FITPET

Fitpet is a brand that improves the quality of life for pets based on IT technology. We focus shifted to building an emotional brand identity that resonates with consumers who view their pets as family and care for their health. 2019

ONE DO

Contents Preparing. 2019

NERDY NXF 2019

NERDY X FESTIVAL Visual identity. 2019

OLDEN BROWN

American vintage styled cafe / 17-7, Dongpangyo-ro 52beon-gil, Bundang-gu. 2018

PETHROOM

PETHROOM is founded from the combination of the words PET and BATHROOM and is a brand that proposes an enjoyable lifestyle for both people and pets. We have created a universe based on ‘humanization’ using characters that re-interprets the relationship between people and animals in order to create a sense of connection among pet owners who consider their pets as part of their family. 2018-2021

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spicepeanut@spicepeanut.com

phoebe@spicepeanut.com

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