VANGUARD TOWN
contents preparing. 2023
CARGO CONTAINER
Contents Preparing. 2021-2023
MEHL’S
We worked on the identity and product design for the Jeju anchovy brand launched by Kwang Ryeong Food.The brand motif was created based on the ripple of sea water and the characteristics of Jeju anchovies. 2023
HERART
HERART is a brand that helps slender, A-cup women find sexiness in their natural body line without feeling self-conscious or creating excessive volume. A rebranding was undertaken for the brand’s growth and next steps. 2023
BLISHE DAWN
Blishe Dawn is a young lifestyle cosmetic brand derived from the brand ‘Blishe’ launched by actress Jeon In-hwa.The brand identity incorporates the feeling of a still dawn and twinkling stars in product design and scents. 2023
PARAMEAT
“PARAMEAT” is a dry-aged meat brand that underwent a rebranding project, The main brand colors were derived from the distinctive gray and pink hues found in the black exterior and red interior of dry-aged meat, creating a unique brand image uncommon in the general meat and processed meat market High-visibility tone and consistent visual language were used to capture the attention of young consumers. 2023
OLDEN DOUGH
Oven baked pizza house / 13-8, Dongpangyo-ro 52beon-gil, Bundang-gu. 2023
ACDROP
AC DROP is a brand derived from an aesthetic skincare line, offering specialized care services for troubled skin as well as a range of basic skincare products. The brand concept originates from the idea of skin temperature. Additionally, the target audience was set as individuals in their 20s and 30s, regardless of gender. The visual aim was designed to be gender-neutral yet bold, adding a trendy touch. 2023
PAWPANG
PAWPANG is a pet care brand dedicated to improving the lives of pets and their owners. It portrays sick pets as “immature children” and likens their adaptation to liners to “going to school,” shaping a unique brand identity. At PAWPANG School, these little ones embrace their individuality while caregivers experience the joy of nurturing them, much like preparing a child for school. 2023
THE SLIMMERS
The Slimmers is a brand targeting modern consumers who, post-COVID-19, are shifting from a focus solely on visible weight loss to a broader, health-conscious lifestyle. The brand emphasizes a youthful and active image with trendy, sophisticated design, highlighting its core themes. Through a combination of typography and layout, it conveys a professional tone that instills consumer trust, while using a visual language that is both feminine and energetic. 2023
