Natural Balance Korea has undergone a project for the website renewal. The original website had abundant content but was disorganized and dispersed, with no clear categorization for product categories. The website was reanalyzed structurally to make content more accessible, redesigning the UX. The product categories were reorganized in a new way to help consumers easily understand the differences between feeds and emphasize the ‘health from nature’ pursued by Natural Balance, incorporating a soft green tone to gently capture the image of pets freely running in nature. The detail pages were also redesigned in line with the tone and manner of the renewed website, reconfiguring them to make the product features more recognizable. Additionally, the ‘Blue Angel Volunteer Group,’ operated exclusively by Natural Balance Korea, was branded, creating a logo and character. The design was derived from the Natural Balance logo to emphasize the connection, and the volunteer group character was used to add a sense of friendliness.