PETHROOM
PETHROOM is founded from the combination of the words PET and BATHROOM and is a brand that proposes an enjoyable lifestyle for both people and pets. We have created a universe based on ‘humanization’ using characters that re-interprets the relationship between people and animals in order to create a sense of connection among pet owners who consider their pets as part of their family. 2018-2021
ONE DO
Contents Preparing. 2019
NATURAL BALANCE
Natural Balance Korea has undergone a project for the website renewal. 2019
PETHROOM CHRISTMAS
Christmas special gift box visual identity. 2021
MEGPETS
Contents Preparing. 2022
PET PHARM
contents preparing. 2022-2023
CARGO CONTAINER
Contents Preparing. 2021-2023
PAWPANG
PAWPANG is a pet care brand dedicated to improving the lives of pets and their owners. It portrays sick pets as “immature children” and likens their adaptation to liners to “going to school,” shaping a unique brand identity. At PAWPANG School, these little ones embrace their individuality while caregivers experience the joy of nurturing them, much like preparing a child for school. 2023
THE SLIMMERS
The Slimmers is a brand targeting modern consumers who, post-COVID-19, are shifting from a focus solely on visible weight loss to a broader, health-conscious lifestyle. The brand emphasizes a youthful and active image with trendy, sophisticated design, highlighting its core themes. Through a combination of typography and layout, it conveys a professional tone that instills consumer trust, while using a visual language that is both feminine and energetic. 2023
TAIL VILLAGE
In rebranding TAIL VILLAGE, we established the framework of the brand based on a utopian story where dogs and cats would genuinely want to live. While this is a fictional world, it is imagined as a secluded island somewhere in England where dogs and cats live like humans, enjoying an elegant lifestyle. 2023
