“PARAMEAT” is a dry-aged meat brand that underwent a rebranding project, The main brand colors were derived from the distinctive gray and pink hues found in the black exterior and red interior of dry-aged meat, creating a unique brand image uncommon in the general meat and processed meat market High-visibility tone and consistent visual language were used to capture the attention of young consumers. 2023
Blishe Dawn is a young lifestyle cosmetic brand derived from the brand ‘Blishe’ launched by actress Jeon In-hwa.The brand identity incorporates the feeling of a still dawn and twinkling stars in product design and scents. 2023
HERART is a brand that helps slender, A-cup women find sexiness in their natural body line without feeling self-conscious or creating excessive volume. A rebranding was undertaken for the brand’s growth and next steps. 2023
We worked on the identity and product design for the Jeju anchovy brand launched by Kwang Ryeong Food.The brand motif was created based on the ripple of sea water and the characteristics of Jeju anchovies. 2023
Contents Preparing. 2021-2023
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Contents Preparing. 2022-2023
Greek O, a Greek yogurt brand, underwent rebranding. The existing whimsical mood and hand-drawn cow character were reinterpreted to be more fashionable and modern, aiming to enhance the brand’s expandability and expertise.
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Wine shop branding. 2021
PETOOTH is a portmanteau of ‘PET’ and ‘TOOTH,’ a brand dedicated to the oral health of pets. The brand has developed a range of snacks that help with tartar removal. 2021
Naturemedy is a brand born out of the desire to protect children’s skin health through the healing effects of aromatherapy. rebranding was based on visualizing the fragrance fairy, a common element in Naturemedy’s identity, and developing visualizations for the derived kids’ line. 2021
Christmas special gift box visual identity. 2021
Contents Preparing. 2021
Medicopet is a pet health brand from Cheongdam Woori Animal Hospital’s head veterinarian, Yun Byung-guk. 2020-2022
PETHROOM’s mother brand corporation. 2020
Peppy Tail is a pet health brand created by a pharmacist for pets. The brand concept draws inspiration from the pharmacist’s handwriting on prescriptions, creating an image of a pharmacist character freely writing about pet health on a dark chalkboard. 2019-2021
American vintage styled restaurant / 17-5, Dongpangyo-ro 52beon-gil, Bundang-gu. 2019
Natural Balance Korea has undergone a project for the website renewal. 2019
Fitpet is a brand that improves the quality of life for pets based on IT technology. We focus shifted to building an emotional brand identity that resonates with consumers who view their pets as family and care for their health. 2019
Contents Preparing. 2019
NERDY X FESTIVAL Visual identity. 2019
American vintage styled cafe / 17-7, Dongpangyo-ro 52beon-gil, Bundang-gu. 2018
PETHROOM is founded from the combination of the words PET and BATHROOM and is a brand that proposes an enjoyable lifestyle for both people and pets. We have created a universe based on ‘humanization’ using characters that re-interprets the relationship between people and animals in order to create a sense of connection among pet owners who consider their pets as part of their family. 2018-2021
Coming Soon. 2024
Oven baked pizza house / 13-8, Dongpangyo-ro 52beon-gil, Bundang-gu. 2023
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